Audience of Billboard Magazine

To analyse the audience for pop magazines I am going to look at Billboard magazine.
Reader profiles are very helpful when looking at the audience of a magazine as they can tell you a lot about them, for example whether the majority of readers are male or female, or what their average income is.

Billboard: (example, Taylor Swift)

Billboard manages to appeal to a wide audience, they make their content available to all ranges of people due to the use of social media. They have expanded their brand to be available on all different media platforms.

Billboard is owned by Prometheus Global Media, a diversified company with leading assets in the media and entertainment arenas, including: Music (Billboard and its related conferences and events, including The Billboard Latin Music Awards), Entertainment (The Hollywood Reporter, Backstage, ShowEast, Cineasia, and CineEurope); and Advertising & Marketing (Adweek, Adweek Conferences and The CLIO Awards)


After looking on the Billboard website I found information about the audience of the magazine:

The information below is what I found on the Billboard website about who they believe thier audience to be and some statistical information about them.

Now bigger, more beautiful, and more culturally expansive than ever before, Billboard magazine—the authority on all things music—is the only music publication that reaches a highly influential audience that sets pop culture trends.

With a total readership of 48K*, the magazine is read with keen focus every week by the business leaders and power players who are driving the music business—and the culture—forward, including:

• Chart-topping artists
• Powerful artist managers
• Influential film & TV music executives
• Top record stats-label executives
• Award-winning songwriters
• The hottest producers

• Fortune 500 brand executives
• Major promoters
• Leading digital/mobile entertainment executives
• Key venue operators
• A-List agents

COLLEGE GRADUATES

68%

POST-GRADUATE DEGREE

25%

SENIOR/UPPER MANAGEMENT TITLE

49%

AVERAGE HOUSEHOLD INCOME

$212K+

AVERAGE NET WORTH

$1MM+

ENGAGEMENT:

TOTAL READERSHIP

48K

60%

of readers receive their copy of Billboard at home, an excellent environment for engaged, in-depth reading.

After looking at the information about the audience of billboard magazine I think that I will be able to produce a good reader profile for my own magazine. 

45%

of readers save their copy of Billboard, keeping it close at hand to refer to throughout the year.

71%

of Billboard readers spend 30 minutes or more per week with Billboard media.*

*Billboard magazine, Billboard.biz, etc.